Toggle navigation Chapter Sections. Many demographic characteristics cannot be changed and are directly related to our physical being. How is Targeted Marketing Deployed and Developed? In simpler, collectivist societies, by contrast, choices are far fewer, groups such as village or tribe are more often assigned, and alliances are changed less often.
But if you exercise discipline, that too translates to more substantial elements of your life. International Journal of Advertising. Democratic apartment-dwellers may have reactions opposite to those of Republican homeowners. New York: Harper Collins; These sales books contain some of the best research and insight into building, managing, and leading a successful sales team.
Only when you're sure of the ability of the organization to take on the costs necessary to be effective should you start looking at segmenting your market.